High Fashion

Bungalow 2nd Floor, Stuttgart

Soft world for tough men

Interior expansion of the 2nd floor for the Stuttgart men's outfitter "Bungalow" - Very high-quality men's fashion in a backyard alley for sale, seems contradictory.

However, if this backyard borders directly on the most important addresses in the city center, its atmosphere can make all the difference."It's not about hiding the old, but overlay it on the new, leaving several layers visible, some very direct, some subtle, alienated."

"It's not about hiding the old, but overlay it on the new, leaving several layers visible, some very direct, some subtle, alienated."

A gentle intervention

The new showroom for one of Stuttgart's most exclusive gentlemen's outfitters was built in the immediate vicinity of the market square in a side street. The functional  architecture of a former shipping warehouse forms the spatial basis. It is characterized by a sharp-edged band that folds through the room, taking on all functions such as checkout, changing rooms and storerooms and contrasting it with the gold-gleaming goods carriers. Luxurious designer fashion is presented in an unfamiliar raw environment, without letting the atmosphere of the exclusive, which is supported by extraordinary furniture classics. Outside, the direct confrontation between old and new continues: a golden fabric spans the old, unchanged façade like a textile clothing.

A question of combination

The contrast between old and new, between the functional architecture of a former shipping ware-house and the needs of a progressive men's outfitters characterize the basic concept. As in fash-ion, elements of different value meet.

Project information

Location

Stuttgart, Germany

Project status

completed

Client

Uwe Maier

Team

Tobias Bochmann

in Cooperation with

Dongus Architekten
Guido Dongus

Photography

Felix Wolfer

Services

LP 1 – 8

Area

110 m²

Costs

130.000,00 €

Period

2008

Completion

2008