Space for heroes

Von Helden & Gestalten, Stuttgart

The Stuttgart advertising agency "Von Helden und Gestalten" strengthens the personality of its customers and gives them courage to a new brand appearance. For our concept, we playfully took up the agency's website and transformed it into a spatial concept that creates a dynamic across the space in the interior of the new office space.

The visitor enters the new premises directly over the reception. It is the centerpiece of the design and presents itself as a tamed sculpture of lashed straps and building sprouts, from which a space for waiting and entertaining forms. From here, the sculpture developed spurs, which meander in the form of a graphically applied gold ribbon through the other premises and lead into other worlds of agency - such as in the creative area, where the straps are used as room divider, or in the common lounge aka the kitchen, a room completely dipped in black.

The taut chaos of webbings, raw components and an urban style, blended with the extra touch of the golden band, reflect the professional world of heroes and characters in a spatial context: bolstering identity through bold decisions, structure and focus.

Project information

Location

Stuttgart, Germany

Project status

completed

Team

Alexandra Bicheler
Hadi Tandawardaja

Photography

Zooey Braun

Type of project

direct commission

Services

LP 1 – 2
LP 4

Area

500 m²

Period

2017

Completion

2017